IDC: Wearable market in India grew nearly 30% in Q3 2023

IDC posted its quarterly analysis of the wearable market in India, revealing a massive 29.2% growth YoY. The top company was boAt, dominating the market with a 29.7% share, nearly three times more than the second-placed Noise.

During the July-September period, the country saw 48.1 million shipments, bringing the total for the first nine months up to 105.9 million units – a 5.8% increase compared with the first three quarters of 2022.

Overall average selling price (ASP) declined from $27.2 to $21.7, fueled by the arrival of a new type of product – smart rings. Smartwatches as a...


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